A newsletter is a form of email or print marketing that is distributed on a regular basis. A newsletter can be used to announce events, updates, or highlights designed for your audience and people who have engaged with your library in some way. Newsletters are about building communication and awareness through valuable information.
Newsletters should be primarily informational, meaning they should serve to educate your audience about things that are going on in your library (programs, collections, projects, staff updates etc). Below is an outline of items that should be included in your newsletter:
Newsletters should follow the same basic structure each time you send them, and they should be sent on a regularly occurring schedule (monthly, bi-monthly, quarterly etc). Your newsletter should be built for your audience, so there is no right or wrong way to do it. Consider including columns or sections that would interest your community around a central theme (such as summer learning, holidays etc). Below are some examples of newsletters from other libraries: