Press releases can be essential for promoting a new service, project or initiative. The structure of a press release can be kept very simple and should get the information across clearly and succinctly. Most press releases can follow the same template, as show below.
The goal of a press release is to gain media coverage for the release of a new service, project or initiative. It should cover who, what, where, when and why of the subject. Press releases can be distributed to local media outlets, journalist or editors, and it is an effective way to gain awareness and get the word out.
[Your Company Name]
[Company Logo]
FOR IMMEDIATE RELEASE
[Date]
[Contact Information]
[Headline]
[City, State] – [Date] – [Library Name] is excited to unveil
[Service/Initiative/Project], a [solution/tool/innovation] designed to address the needs of our community.
[Quote from Director/Manager/Board]
"At [Library Name], we believe in [XYZ]. [Service/Initiative/Project] is our commitment to providing a [solution/tool/innovation] so our community can do [XYZ]," shares [Director/Manager/Board]. [Details about the Service/Initiative/Project]. [Service/Initiative/Project] offers flexibility and immediate impact through:
Feature 1: [Describe how it addresses common challenges]
Feature 2: [Highlight its importance]
Feature 3: [Showcase its applicability across the community]
[Include space for patrons to add their own relevant experiences]
[Customer Testimonials/Feedback]. Our community members have shared their positive experiences with [Service/Initiative/Project]. [Include a compelling quote or testimonial from a community member] to demonstrate the real-world applications and benefits experienced by early adopters. Starting [launch date], [Service/Initiative/Project] will be accessible for the community to use on [website/in the library].
[Event/Launch Celebration]
To celebrate this milestone, [Library Name] is hosting [launch event details]. This event will celebrate the addition of [Service/Initiative/Project] and introduce it to our community.
[Closing Statement]
[Library Name] remains dedicated to [vision/mission]. [Service/Initiative/Project] is more than a [solution/tool/innovation]; it's an investment in our community.
For further information on how [Service/Initiative/Project], please contact:
[Contact Name]
[Title]
[Email]
[Phone]
FOR IMMEDIATE RELEASE
Contact:
Make your mark on the Southern Tier Libraries! Join us in designing our next system wide bookmark from June 1st to July 31st.
STLS libraries throughout Allegany, Chemung, Schuyler, Steuben, and Yates counties invite people of all ages to participate in the Make Your Mark: STLS Bookmark Making Contest. To begin, pick up a template from your local library or request a mail in template. Unleash your creativity and style within your design and submit it to your local library. Finalist from each library will be narrowed down by libraries and system staff to determine our top 10 designs.
A system wide community vote will take place August 25th – 31st online. The most popular designs will be printed and distributed to all 48 libraries. Those whose designs are chosen will receive a poster highlighting their achievement.
[Insert quote here]
Visit www.stls.org/XXXXXX to learn more and plan your design. Before you stop in to pick up a template, check your library’s website to see their open hours and learn more about what programs may be happening during the summer!
About the Southern Tier Library System
The Southern Tier Library System is a cooperative library system, chartered in 1958 to serve the public libraries in Allegany, Chemung, Schuyler, Steuben, and Yates Counties. Our 48 member libraries are independent and governed by local Boards of Trustees. Our mission is to connect, empower, and advocate for all Southern Tier public libraries.